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What leaders say about Dr. Cialdini's work.
“‘Influence’ is one of the best business books of all time.”
Warren Buffett
CEO, Berkshire Hathaway
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“Robert Cialdini has had a greater impact on my thinking than any other scientist.”
Charlie Munger
Vice Chairman, Berkshire Hathaway
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“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist.”
Richard Thaler
Nobel Laureate, Behavioral Economics
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